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Big Data-Big Insights | 12th english chapter 1.4 question answer | 1.4 big data big insights ice breakers

Big Data-Big Insights | 12th english chapter 1.4 question answer | 1.4 big data big insights ice breakers


1.4 big data big insights ice breakers

Question - 1. Give business suggestions to the respective industry/company for the following situations. You have received data that –

Solutions : 
[a] Many passengers prefer morning flights between 7 am and 9 am from Mumbai to Delhi.
Suggestion: Increase the number of flights between 7 am and 9 am.

[b] Many students are opting for UPSC/ MPSC Exams.
Suggestion: Increase the number of examination centres as well as job opportunities.

[c] Many people go for morning walk to Kamla Nehru Park.
Suggestion: Open the gates of the Park earlier and close them only at noon. Also, clean the Park the previous night before closing or very early in the morning. Keep security guards in the mornings to maintain discipline.

[d] Many people buy clothes from miracle.com an online shopping site.
Suggestion: Increase the variety and brands in clothes. Give discounts and incentives to new and regular customers. Start various schemes.

[e] The viewership on television is more between 8 pm and 10 pm.
Suggestion: Telecast serials with the highest TRPs and socially important ads [like eye donation, polio drops, etc.] at this time.

Question - 2. People get information from various sources: Can you name a few?

Maharashtra Board Class 12 English Yuvakbharati Solutions Chapter 1.4 Big Data-Big Insights 1
Solutions : 
Sources of Information:
  • Facebook
  • Internet
  • WhatsApp
  • Dictionary
  • Encyclopedia

[A1] - Big Data-Big Insights

Question - 1. YouTube has many videos on various things. Listen to the uses and health benefits of ‘Lemon’ and share them with your friends.

[A2] - Big Data-Big Insights

[i] Make pointwise notes from the lesson regarding the uses of Big Data in the following application. Do not write complete sentences.

Question - [a] ‘Location Tracking’.

Solutions : 
Used by Google Maps and GPS to identify and track location of a place.
Geographic positioning, radio frequency identification sensors data about traffic conditions on particular route.
Can plan route according to travel time, transportation of the goods.
Companies reduce risks in transport improves speed, reliability in delivery.
Maharashtra Board Solutions

Question - [b] Health Care Industry.

Solutions : 
Uses of Big Data:
  1. Various apps, smartwatches, gadgets, etc. collect data about various functions of our body.
  2. Data analyzed and feedback provided.
  3. Doctors can have a better diagnosis of any ailment effects of any drug.
  4. Past data of patients maintained suggestions, solutions for their problems given.
  5. Helps in monitoring the outbreaks of epidemics, diseases.

Question - [c] Education Industry.

Solutions : 
  • Get information about the study patterns of students – can now prepare customized and dynamic learning programmes according to need of individual students.
  • Every student’s comprehension level is different – course material designed to cater to different requirements of the students. One-size-fits-all pitfall avoided.
  • Students’ choices, difficulties, results, etc. are available.
  • Strengths and weaknesses gauged -guidance while choosing career.

Question - [ii] When you are asked for personal details on social media, mention precautions that you will take.

Solutions : 
When I am asked for personal details on social media, I first try to find out who wants them and why. I never reveal credit/ debit card pin numbers, even if it is a bank asking me. I never give my mobile/adhaar card numbers either. I also keep my social media accounts private and visible only to friends. Only after checking and re-checking do I give any details, for I know that there are many cases of exploitation going on.

Question - [iii] Do you think all the data we receive is used for positive things? If ‘No’, make a list of the negative things which can be done with the help of Big Data.

Solutions : 
Negative things which can be done with the help of Big Data:
  • Loss of privacy-Big Data has all information about us.
  • Misuse of personal information
  • Leaking of information-this leads to thefts, blackmail, cheating, and so on.
  • Data may fall into wrong hands, and a person may be harassed.
  • Unsolicited calls and emails based on your internet history.

[A3] - Big Data-Big Insights

Question - 1. Guess the meaning of the following idioms and phrases and use them in sentences of your own. One is done for you.

One-size-fits-all – suitable for or used in all circumstances
The wrist watches have adjustable belts, so one – size – fits – all.

Question - [a] ‘Once in a blue moon’:

Solutions : 
Meaning: very rarely.
Sentence: Our English teacher is very strict and smiles only once in a blue moon.

Question - [b] ‘One man army’ :

Solutions : 
Meaning: A ‘one-man army’ is someone who can do, or thinks he can do, everything by himself and without assistance.

[A4] - Big Data-Big Insights

Do as directed.

Question - [a] Advertisers are one of the biggest players in Big Data.

1. Begin the sentence with ‘Very few ……………’
2. Use ‘bigger than’ and rewrite the sentence.
Solutions : 
1. Very few players in Big data are as big as advertisers.
2. Very few players in Big Data are bigger than advertisers.

Question - [b] No other diagnosis is as good as the diagnosis done with the help of Big Data.

1. Use ‘best’ and rewrite the sentence.
2. Use ‘better than’ and rewrite the sentence.

Solutions : 

1. The diagnosis done with the help of Big data is the best diagnosis.
2. No other diagnosis is better than the diagnosis done with the help of Big Data.

Question - [c] These internet giants provide the greatest data about people.

1. Begin the sentence with ‘No other ……………’
2. Use ‘greater than’ and rewrite the sentence.
Solutions : 
1. No other networking services provide greater data about people than these internet giants.
2. No other networking services provide greater data about people than these internet giants. OR These internet giants provide greater data about people than any other networking services.

Question - [ii] Read the sentence from the text.

New insights have enabled the banks and finance companies to come up with suitable plans.
Solutions : 
New insights have enabled either the banks or the finance companies to come up with suitable plans.

Question - [a] New insights have enabled the banks and finance companies to come up with suitable plans. [Rewrite using ‘either … or’.]

Solutions : 
New insights have enabled either the banks or the finance companies to come up with suitable plans.

Question - [b] Whatever activity we do online is recorded, monitored and analysed. [Rewrite using ‘either … or’.]

Solutions : 
Whatever activity we do online is either recorded, monitored or analysed.

Question - [c] Weather sensors and satellites help us to understand the weather and help in weather forecasting. [Rewrite using ‘either … or’.]

Solutions : 
Weather sensors and satellites help us to either understand the weather or help in weather forecasting.

[A5] - Big Data-Big Insight

Question - [i] Interview the students of your class regarding the career they would like to pursue and the reason for selecting that particular career. Collect the data and analyse the information you have collected. Solutions : 

[Sample Question -s]
Hi, Rohan. I would like to ask you a few Question -s regarding the career you would like to pursue and the reason for selecting that particular career. Are you ready? Thanks.

  1. Which are your favourite subjects?
  2. Have you decided on the career you would like to pursue?
  3. Why have you selected that particular career?
  4. What are the exams you have to pass or the qualifications you must have to pursue this career?
  5. What type of work does it involve?
  6. What are the job opportunities?
  7. Will you have chances of business travel?
  8. Is the salary structure good?
  9. Is your family happy with your choice?
  10. Is this your final choice, or are you still in the process of deciding?
  11. Thanks, Rohan. I have learnt a lot from this interview today. Bye.

Question - [ii] To listen well is as powerful a means of influence as to talk well and is essential to all true conversations.

Form a group and have a group discussion on the topics:
[a] Social Media – Curse or Boon [If used carefully and judiciously, a boon if misused, or people become addicts, then a curse]

[b] Women Empowerment and Equality [very important today-gender equality a must-the hand that rocks the cradle rules the world-however, women must not take advantage of this change-must be judicious in the use of the powers given]

[c] Climate Change [one of the biggest problems of today-must be taken very seriously-must change lifestyles-reduce consumption- recycle-carbon footprint]

[A6] - Big Data-Big Insights

Question - 1. Find out job opportunities in the following areas and the skills required for them.

[a] Clinical Data Management
[b] Network Operations
[c] Data Processing
[d] Data Operations and Research
[e] Data Entry Operation

Global Understanding:

Question - 1. Complete the web:

[The answers are given directly and underlined.]
Solutions : 
Maharashtra Board Class 12 English Yuvakbharati Solutions Chapter 1.4 Big Data-Big Insights 2

Question - 2. Complete the following:

Solutions : 
  1. Big Data analytics is used to give insights that were previously incomprehensible.
  2. Big Data is so massive that it challenges the current computing technologies.
  3. It’s not the amount of data that is important but what the [organizations do with the data is what matters.
  4. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information.

Question - 3. Complete the web:

[The answers are given directly and underlined.]
Solutions : 
Maharashtra Board Class 12 English Yuvakbharati Solutions Chapter 1.4 Big Data-Big Insights 3

Question - 4. Complete the following:

[The answers are given directly and underlined.]
Solutions : 
Maharashtra Board Class 12 English Yuvakbharati Solutions Chapter 1.4 Big Data-Big Insights 4

Question - 5. Write whether you agree or disagree with the following statements:

  1. Today, the majority of equity trading takes place via data algorithms.
  2. Big Data analytics cannot help in studying the investment patterns of people.
  3. Big Data is useful in High-Frequency Trading.
  4. Big Data cannot predict possible spikes on servers.
Solutions : 
  1. Agree
  2. Disagree
  3. Agree
  4. Disagree


Question - 6. Describe the ways used to create a huge database in sports.

Solutions : 
A huge data has been created over a period of time from the recording of matches, training sessions and workouts.

Question - 7. The database collected can help a sportsperson. Explain how.

Solutions : 
The data enables a sportsperson to study his own performance as well as that of the other players worldwide. It also helps in improving individual as well as team performance.

Question - 8. State the use of video analytics.

Solutions : 
Video analytics help one to see each and every performance minutely.

Question - 9. Name the Internet Giants mentioned in the extract.

Solutions : 
Facebook, Google, Twitter.

Question - 10. Pick out the False sentences, if any, and correct them:

1. Every student’s level of understanding is the same.
2.Big Data has brought about a big negative change in the education industry.
3. Designing the course material to cater to different requirements of the students is a good idea.
4. Big Data has provided a solution to the ‘one-size-fits-all’ pitfall.
Solutions : 
False sentences:
1. Every student’s level of understanding is the same.
2. Big Data has brought about a big negative change in the education industry.
Corrected sentences:
1. Every student’s level of understanding is different.
2. Big data has brought about a big positive change in the education industry.

Complex Factual:

Question - 1. Complete the following describing the sources of the collection of data:

[The answers are given directly and underlined.]
Solutions : 
Maharashtra Board Class 12 English Yuvakbharati Solutions Chapter 1.4 Big Data-Big Insights 5

Question - 2. Mention the ways to reduce risk in transport.

Solutions : 
Big Data has been useful in identifying and tracking the exact location of a place. GPS and Google Maps make use of Big Data. With geographic positioning and radio frequency identification sensors we get the up-to-date data about traffic, congestion on a particular route, information if the route is closed or if it is a one-way route, understanding accident prone areas, etc. Thus, we can plan our own route according to the travel time and the transportation of goods.

If we have ordered something online we can track the location of our goods in transit, we can also track the condition of the goods. All this has immensely helped the logistics companies to reduce risks in transport, improve speed and reliability in delivery.

Question - 3. Complete the following:

[The answers are given directly and underlined.]
Solutions : 
  1. Big Data helps to predict and prevent cybercrimes, card fraud detection, archival of audit trails, etc.
  2. Banks can predict future attempts of frauds by analyzing the past data of their customers and the data on previous brute force attacks.
  3. SEC is using Big Data to monitor financial markets for possible illegal trades and suspicious activities.
  4. Big Data algorithms are used to make trading decisions.

Question - 4. List the ways in which sensors help a person.

Solutions : 
Sensors help a person:
  1. to understand the game from close quarters
  2. to understand field conditions
  3. to understand the weather conditions
  4. to understand individual performances
  5. Inference/Interpretation/ Analysis:

Question - 1. Discuss and write how Big data is increasing in volume, variation, velocity, veracity and value.

Solutions : 
When we like a post on Facebook or share a post on WhatsApp, visit any website, make online purchases, or watch videos, the variety of activity we do online is recorded, monitored and analysed. So a huge amount of data is collected. Data is also collected swiftly from different sources, for example web, sales, customer contact centre, social media, mobile data and so on.

Big Data analytics is used to give insights that were previously incomprehensible. As more and more people use the Internet, social media, make online purchases, use mobile phones, and are generally more active online, Big data is increasing in volume, variation, velocity, veracity and value in leaps and bounds.

Question - 2. Do you think Big Data has improved the quality of life? Give reasons for your answer.

Solutions : 
Big Data has certainly improved the quality of life. Through various apps, we can maintain our body weight and exercise levels, and remain healthy. Our heart rate, sleep patterns, etc. can be monitored and any changes can be immediately reported to the doctor, who can then prescribe the correct treatment as soon as possible.

Age-related diseases like diabetes and arteriosclerosis can be treated at the early stages. Thus, we can lead healthier and more active lives. Big Data is also being used to. predict and monitor epidemics, thus ensuring that they affect as few people as possible.

Question - 3. Write some ways of the condition of the goods.

Solutions : 
When we order something online, we are given a tracking number. By logging into the website of the company and entering this tracking number in the given slot, we can find out the location and condition of the goods.

Question - 4. Can we understand the economy of the country by the data on Banking and Finance? Explain.

Solutions : 
Yes, we can. With the Big Data analytics the study of investment patterns of the people can be done. We can analyse the bank deposits made, the loans taken and the equity trading.

We can find out the business across borders. We can find out how many industries have come up, and what the industrial economy is. From all this information, we understand the economy of the country.

Question - 5. Explain, giving an example, the technique used by Netflix and YouTube to increase viewership.

Solutions : 
Netflix and YouTube know through Big Data just what a person has viewed and his/her behaviour online. Based on this information, the person will be shown different recommendations. For example, if a person has viewed a couple of horror films from start to end, Netflix will know that the viewer is interested in horror films.

Accordingly, Netflix will recommend a few more horror films. The viewer is pleased with this easy access to his/her favourite genre, and continues to be a customer, thus increasing Netflix revenue.

Question - 6. Discuss a solution provided by Big Data.

Solutions : 
Through Big Data we have information about the study patterns of students, and we can now prepare customized and dynamic learning programmes according to the need of an individual student.

Personal Response:

Question - 1. Industries can be benefited from data. Explain with an example.

Solutions : 
Industries can benefit from the huge amount of data available. For example, in the tourism industry, through Big Data travel agencies and hotels can identify the times when there are more crowds and hence more demand for a certain tourist spot.

They can accordingly make arrangements for more flights, trains, buses, tours, labour, essential items, etc. Hotels can use big data to compile and analyse information about their main competitors so that they are aware of what other hotels or businesses are offering customers.

Question - 2. Do you have any app on your phone that monitors your health? Describe it in brief.

Solutions : 
Yes, I have an app that helps me to measure the calories I have eaten and I can thus plan my meals. It also records my weight and tells me whether it has gone up or down. There is a very clear graph too which gives me complete information of the ups and downs in my weight. I have managed to lose a few kilos with the help of this app and feel much healthier now.

Question - 3. Do you use GPS and Google Maps? If so, where and when?

Solutions : 
I drive a two-wheeler. If I have to go to a new shop/hotel or some other place, I find out the route through GPS and follow this route. I used Google Maps when I went to Goa with my family and wanted to calculate distances and use the best routes

Question - 4. Do you spend a lot of time on Facebook, Netflix, etc.? Do you think it is addictive?

Solutions : 
Yes, I do spend a lot of time on Facebook. I have a large number of friends, and hence the news feed is quite a lot. I like to know what my friends are doing, where they have gone, etc. It is addictive, and since I have Facebook on my mobile phone too, I can check it at any time. This is what most of my friends do too. I know it is not good, and I am trying to control screen time. I do not subscribe to Netflix.

Question - 5. Do you think Big Data will help to bring improvements in students? Give reasons for your answer.

Solutions : 
Yes, Big Data will certainly help to bring improvements in students. Students can learn topics/subj ects. according to their abilities and capacity. They can choose their careers after knowing their strengths and weaknesses, their mental make-up and abilities. Thus, there will be fewer drop-outs, and students will be happy in the careers they have chosen..

Language Study:

Question - 1. Whatever activity we do online is recorded, monitored and analysed. [Rewrite using ‘as well as’….]

Solutions : 
Whatever activity we do online is recorded, monitored, as well as analysed.


Question - 2. The massive data available with us can really work wonders. [Rewrite using the noun form of the underlined word.]

Solutions : 
The availability of massive data with us can really work wonders.

Question - 3. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information. [Frame a wh-Question - to get the underlined part as the answer.]

Solutions : 
What is Big Data analytics?

Question - 4. Big Data helps in monitoring the outbreaks of epidemics and diseases. [Rewrite using ‘as well as …’]

Solutions : 
Big Data helps in monitoring the outbreaks of epidemics as well as diseases.

Question - 5. Big Data helps in monitoring the outbreaks of epidemics and diseases. [Rewrite using ‘either …or’.]

Solutions : 
Big Data helps in monitoring the outbreaks of either epidemics or diseases

Question - 6. Big Data has been useful in identifying and tracking the exact location of a place. [Rewrite using ‘as well as’.]

Solutions : 
Big Data has been useful in identifying as well as tracking the exact location of a place.

Question - 7. Big Data has been useful in identifying and tracking the exact location of a place. [Rewrite using ‘either … or’.]

Solutions : 
Big Data has been useful in either identifying or tracking the exact location of a place.

Question - 8. Weather sensors and satellites help us to understand the weather and help in weather forecasting. [Rewrite using ‘as well as’.]

Solutions : 
Weather sensors and satellites help us to understand the weather as well as help in weather forecasting.

Question - 9. Huge amount of data is continuously being I received from them. [Change the voice.]

Solutions : 
We continuously receive a huge amount of data from them.

Maharashtra Board Solutions

Question - 10. Big Data has enabled smooth functioning of these agencies and institutions. [Rewrite as an interrogative Question -.]

Solutions : 
Hasn’t Big Data enabled smooth functioning of these agencies and institutions?

Question - 11. Here, Big Data algorithms are used to make trading decisions. [Rewrite using a gerund in place of the underlined word.]

Solutions : 
Here, Big Data algorithms are used for making trading decisions.

Question - 12. Every student’s comprehension level is different. [Add a Question - tag.]

Solutions : 
Every student’s comprehension level is different, isn’t it?

Question - 13. This will also help in guiding the student regarding the best career for him. [Rewrite using the noun form of the underlined word.]

Solutions : 
This will also help in providing guidance to the student regarding the best career for him.

Question - 14. This would, in general, enhance progress of all students. [Rewrite beginning ‘Progress….]

Solutions : 
Progress of all students, would in general, be enhanced.

Vocabulary:

Question - 1. From the extract, find the antonyms of the following words :

  • understandable
  • tiny
  • sales
  • simple
Solutions : 
  • understandable × incomprehensible
  • tiny × massive [huge]
  • sales × purchase
  • simple × complex

Question - 2. From the words given below, write down the ones that have been formed using prefixes:

industries, increasing, incomprehensible, unknown, examining, uncover, information, innumerable, important
Solutions : 
incomprehensible, unknown, uncover, innumerable

Question - 3. Find the meanings of:

1. petabytes
2. exabytes
Solutions : 
1. petabytes – units of information equal to one thousand million 1000 tetrabytes.
2. exabytes – units of information equal to one quintillion 1000 petabytes

Question - 4. Pick out 4 words ending in ‘ing’ from the extract.

Solutions : 
identifying, tracking, positioning, understanding

Question - 5. Pick out 4 nouns ending in ‘tion’ from the extract.

Solutions : 
location, identification, congestion, information

Question - 6. Complete the following, giving the meanings.

[The answers are given directly and underlined.]
Solutions : 
e.g. new insights: insights that are new.
  1. health-conscious people: people who are conscious of their health.
  2. smartwatches: watches that are smart.
  3. heart rate: the rate at which heart beats.
  4. blood pressure: the pressure of the blood.
  5. necessary precautions: precautions that are necessary.
  6. unnecessary guesswork: guesswork that is unnecessary.

Question - 7. Find adjectives from the extract having the following suffixes :

[-able, -ible, -ial, -ious, -al]
Solutions : 
  1. -able – suitable;
  2. -ible – possible;
  3. -ial – financial, social;
  4. -ious – suspicious, previous;
  5. -al-natural.

Question - 8. Match the words in Column A with the words in Column B to make collocations found 

in the extract:
Solutions : 

A B Answer
new crimes new insights
cyber seconds cyber crimes
future insights future attempts
split attempts split seconds
Maharashtra Board Solutions

Question - 9. Give the adjective forms of the following words:

  • giant
  • interest
  • create
  • behaviour
Solutions : 

  • giant – gigantic
  • interest – interesting
  • create – creative
  • behaviour – behavioural

Question - 10. Match the words in Box A with the meanings in Box B:

Solutions : 

revenue – earnings
gigantic – huge
enables – allows
embedded – implanted

Question - 11. Make sentences of your own using the following expressions/words :

leaps and bounds
enhance
to make optimum use of
Solutions : 
  1. leaps and bounds: Suman’s progress in studies increased by leaps and bounds after her health improved.
  2. enhance: We can enhance our looks by having a pleasant expression on our faces.
  3. to make optimum use of: Saurav decided to make optimum use of the Diwali vacation to catch up with his studies.

Oral Work:

Question - 1. Do you think people click consciously on Facebook? Discuss.

Solutions : 
[Points: in general, most people just press ‘like’ button on friends’ posts, many times not even reading the post-sometimes some only repeat the comment above theirs-some forwards and videos are not even seen-with so many posts and information many times there is no time to read everything]

Non-Textual Grammar

Do as directed:

Question - 1. Her family and their well-being were her highest priority. [Rewrite as an interrogative sentence.]

Solutions : 
Weren’t her family and their well-being her highest priority?

Question - 2. The shadows were lengthening when Smita arrived at the college. [Identify the clauses.]

Solutions : 
The shadows were lengthening – Main Clause
when Smita arrived at the college – Subordinate Adverb Clause of Time

Question - 3. He had to find the books and read them before the day ended.

[Rewrite using ‘not only…but also’.]
Solutions : 
He had not only to find the books but also read them before the day ended.

Spot the error in the following sentences and rewrite them correctly:

Question - 1. I was either scared of people’s curious looks nor their awkward Question -s.

Solutions : 
I was neither scared of people’s curious looks nor their awkward Question -s.

Question - 2. He was unable to participate due to a health problems.

Solutions : 
He was unable to participate due to a health problem.

Big Data-Big Insights | 12th english chapter 1.4 question answer | 1.4 big data big insights ice breakers

What is Big Data? There is a revolution in the life style of people which has been affected by Big Data. Our food habits, our health care, our travelling, our scientific pursuits, you name it and everything has changed 360 degrees. The massive data available with us can really work wonders. 

Friends, do you know what happens when we like a post on Facebook or share a post on WhatsApp, visit any website, make online purchases, or watch videos? Yes, whatever activity we do online is recorded, monitored and analysed. So a huge amount of data is collected. Let me give you an idea of how huge the data might be. Big Data can be petabytes or exabytes of data consisting of billions to trillions of records of millions of people- all from different sources, for example web, sales, customer contact centre, social media, mobile data and so on. 

The data available to industries and companies is enormously increasing in volume, variation, velocity, veracity and value. Such a Big Data is easy to obtain but so massive that it challenges the current computing technologies and hence Big Data analytics is used to give insights that were previously incomprehensible. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information- such as hidden patterns, unknown correlations, market trends and customer preferences. 

With such a huge data available with the industries they can have innumerable advantages hence all the industries are trying to reap the maximum benefit from it. Many industries have advanced by miles from their competitors. It’s not the amount of data that is important but what the organizations do with the data is what matters.

Uses of Big Data 
1. Location Tracking : 
Big Data has been useful in identifying and tracking the exact location of a place. Your GPS and Google Maps make use of Big Data. With geographic positioning and radio frequency identification sensors we get the real-time data about traffic, congestion on a particular route, information if the route is closed or if it is a one-way route, understanding accident prone areas  etc. 

You can plan your own route according to the travel time and the transportation of goods. If you have ordered something online you can track the location of your goods in transit, you can also track the condition of the goods. This has immensely helped the logistics companies to reduce risks in transport, improve speed and reliability in delivery.

2. Understanding the Weather Patterns : There are weather sensors and satellites set-up all around the globe. Huge amount of data is continuously being received from them. They help us to understand the weather and help in weather forecasting. Weather patterns give us warnings of the impending natural calamities like floods, earthquakes, tsunami etc. Necessary preparations to combat them can be made well in advance. We can study global warming, predict availability of natural resources like water

3. Health Care Industry : Today, we see that people have become health conscious. The smart watches, other wearable, health apps in our phone keep on collecting data. We can say that they are our own mini biomedical research devices. They detect our heart rate, monitor the patient’s sleep pattern, keep a record of his exercise, the distance walked etc. The analysis of this data collected can give new insights and provide a personalized, individual feedback to each and every person. Nowadays we have gadgets to monitor blood sugar, blood pressure etc. at home; 24 x 7 monitoring can be provided to patients in hospitals too. 

With the help of Big Data the doctors can now have better diagnosis of any ailment, the effect of any drug etc. Unnecessary guesswork can be significantly reduced. Past records of the patients can be maintained and better analysis of the health can be obtained. Big Data helps in monitoring the outbreaks of epidemics and diseases. Just when you post your message, ‘I’m down with flu’ on WhatsApp or Facebook it will be monitored and the areas affected by ‘flu’ can be easily located and necessary precautions can be taken. 

Pharmaceutical companies would pay huge amount to receive the health data of people to promote research in the particular area. With the help of the data gathered, individuals are often given suggestions and solutions for the problems they are encountering.

4. Banking, Finance and Trading : With the Big Data analytics, the investment patterns of the people can be studied. New insights have enabled the banks and finance companies to come with suitable plans. Big Data has enabled smooth functioning of these agencies and institutions. Banking and finance sector is using Big Data to predict and prevent cyber crimes, card fraud detection, archival of audit trails, etc. 

By analyzing the past data of their customers and the data on previous brute force attacks banks can predict future attempts. Big Data not only helps in predicting cyber crimes, but it also helps in handling issues related to mised-transactions and failures in net banking. It can even predict possible spikes on servers so that banks can manage transactions accordingly.

 The Securities Exchange Commission (SEC) is using Big Data to monitor financial markets for possible illegal trades and suspicious activities. The SEC is using network analytics and natural language processors to identify possible frauds in the financial markets. High-Frequency Trading (HFT) is an area where Big Data finds a lot of use today. Here, Big Data algorithms are used to make trading decisions. 

Today, the majority of equity trading now takes place via data algorithms that increasingly take into account signals from social media networks and news websites to make, buy and sell decisions in split seconds.

5. Sports : When watching a cricket match, we are shown so many permutations and combinations of statistical analysis. A gigantic data has been created over a period of time from the recording of matches, training sessions and workouts. The data enables a sportsperson to study his performance as well as of the other players worldwide. It has tremendously helped in improving individual as well as team performance. 

The sensors embedded in the sports equipment help us to understand our game from close quarters. The sensors help us to understand the field conditions, the weather, individual performance etc. Video analytics help us to see each and every performance minutely.

6. Advertising : Advertisers are one of the biggest players in Big Data. Be it Facebook, Google, Twitter or any other online giant, all keep a track of the user behaviour and transactions. These internet giants provide a great deal of data about people to the advertisers so that they can run targeted campaigns. Take Facebook, for example, here you can target people based on buying intent, website visits, interests, job roles, demographics and what not. 

All this data is collected by Facebook algorithms using Big Data analysis techniques. The same goes for Google, when you target people based on clicks you will get different results and when you create a campaign for leads then you will get different results. All this is made possible using Big Data.

7. Entertainment and Media : In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behaviour online you will be shown different recommendations. 

This technique is popularly used by Netflix and Youtube to increase engagement and drive more revenues. Now, even television broadcasters are looking to segment their viewer’s database and show different advertisements and shows accordingly. This will allow better revenue from ads and will provide a more engaging user experience

8. Education Industry : Big Data has inundated the education industry. It has transformed it in leaps and bounds. Now we have information about the students, their study patterns, and we can now prepare customized and dynamic learning programmes according to the need of an individual student. Every student’s comprehension level is different. The course material can now be designed catering to different requirements of the students. 

Big Data makes it convenient to understand their choices, their difficulties, information regarding various courses and their specialties; we also have an access to the results. From the results we can gauge the progress of the students, understand his strengths and weaknesses. This will also help in guiding the student regarding the best career for him based on his mental make-up and abilities. 

An in depth study of all this would definitely give new insights into the education industry and help in improving the operational effectiveness and working of educational institutes. This would in general, enhance progress of all students. Big Data has provided a solution to one of the biggest pitfalls in the education industry, that is one – size- fits- all. We have innumerable uses of Big Data.

 It is helpful in scientific researches, understanding geographical phenomena, helping in the smooth working of the government machinery etc. It is a genie in our hands. It lies in our hands to make the optimum use of it for the benefit of mankind. 

Big Data-Big Insights | 12th english chapter 1.4 question answer | 1.4 big data big insights ice breaker

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Big Data-Big Insights | 12th english chapter 1.4 question answer | 1.4 big data big insights ice breakers

12th English Digest 2021-2022 Section 1 (Prose)

Chapter 1.1 An Astrologer’s Day
Chapter 1.2 On Saying “Please”
Chapter 1.3 The Cop and the Anthem
Chapter 1.4 Big Data-Big Insights
Chapter 1.5 The New Dress
Chapter 1.6 Into the Wild
Chapter 1.7 Why We Travel
Chapter 1.8 Voyaging Towards Excellence

English Yuvakbharati 12th Full Digest Section 2 (Poetry)

Chapter 2.1 Song of the Open Road
Chapter 2.2 Indian Weavers
Chapter 2.3 The Inchcape Rock
Chapter 2.4 Have you Earned Your Tomorrow
Chapter 2.5 Father Returning Home
Chapter 2.6 Money
Chapter 2.7 She Walks in Beauty
Chapter 2.8 Small Towns and Rivers

Yuvakbharati English 12th Digest Guide Section 3 (Writing Skills)

Chapter 3.1 Summary Writing
Chapter 3.2 Do Schools Really Kill Creativity? (Mind-Mapping)
Chapter 3.3 Note–Making
Chapter 3.4 Statement of Purpose
Chapter 3.5 Drafting a Virtual Message
Chapter 3.6 Group Discussion

Yuvakbharati English 12th Textbook Answers Solutions Section 4 (Genre-Drama)

Chapter 4.1 History of Novel
Chapter 4.2 To Sir, with Love
Chapter 4.3 Around the World in Eighty Days
Chapter 4.4 The Sign of Four


Appreciation Of Poem 12th Standard | 12th english all poem appreciation pdf
2.1 Song of the Open Road
2.2 Indian Weavers
2.3 The Inchcape Rock
2.4 Have you Earned your Tomorrow
2.5 Father Returning Home
2.6 Money
2.7 She Walks in Beauty
2.8 Small Towns and Rivers

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